Cracked it!: How to solve big problems and sell solutions like top strategy consultants

Solving complex problems and selling their solutions is critical for personal and organizational success. For most of us however it doesnt come naturally and we havent been taught how to do it well. Research shows a host of pitfalls trips us up when we try: Were quick to believe we understand a situation and jump to a flawed solution. We seek to confirm our hypotheses and ignore conflicting evidence. We view challenges incompletely through the frameworks we know instead of with a fresh pair of eyes. And when we communicate our recommendations we forget our reasoning isnt obvious to our audience. How can we do it better? In Cracked It! seasoned strategy professors and consultants Bernard Garrette Corey Phelps and Olivier Sibony present a rigorous and practical four-step approach to overcome these pitfalls. Building on tried-and-tested (but rarely revealed) methods of top strategy consultants research in cognitive psychology and the latest advances in design thinking they provide a step-by-step process and toolkit that will help readers tackle any challenging business problem. Using compelling stories and detailed case examples the authors guide readers through each step in the process: from how to state structure and then solve problems to how to sell the solutions. Written in an engaging style by a trio of experts with decades of experience researching teaching and consulting on complex business problems this book will be an indispensable manual for anyone interested in creating value by helping their organizations crack the problems that matter most.

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The key to successfully starting any situation is a good situation plan. In his ebook, Cracked it!: How to solve big problems and sell solutions like top strategy consultants, Mike Elia walks you through the situation scheme process step-by-step: from accrual the evidence youll use to construct your scheme to delivering your scheme to ascribed investors.

His book provides the basic counsel you need to write a situation plan. But its genuine focus is revealing how to communicate your scheme to investors and convince them that your situation is their best investment choice.

When I first opened situation scheme Secrets Revealed, my heart sank. You see, I had promised Mike I would edit his book very before writing a review. And situation scheme Secrets Revealed is no run of the mill ebook gone one sentence paragraphs, large fonts and hefty margins. Its crammed full of information!

But as I began to read, I was pleasantly surprised. Mikes writing style is interesting and practical, and his explanations simplify difficult concepts. Throughout the book, I felt as even if a pal was sitting gone me on the put up to porch, matter-of-factly explaining exactly how to attain something. Its the kind of simple practicality that you can achieve without help gone you thoroughly understand a subject.

Mikes definite union of situation planning concepts results from experience spanning more than 20 years. Mike helps situation owners buy, sell and finance their businesses. He has overseen manufacturing and sales locations in more than nine countries. He is a CPA, holds a Masters in situation Administration, and has served as Chief Financial manager of two publicly held companies.

Business scheme Secrets Revealed starts gone tips for collecting and organizing the counsel youll need. From the beginning, Mike concentrates on overcoming your biggest single challengebridging the opportunist confidence gap. In the chapter Show Me the Numbers, Mike provides some of the clearest explanations of situation financial statements that Ive ever edit If concepts gone stockholders equity or statements of cash flow make your eyes glaze over, next your salvation has arrived.

Later chapters of situation scheme Secrets Revealed essentially refer on Mikes union to put up to you communicate your situation scheme effectively. There are given instructions on writing your situation plan, including how to get your scheme opened and read, and how to avoid nine common writing mistakes. He explains how choosing the right design can make your situation scheme easier to read. Mike wraps things going on by telling you how to prepare for vital face-to-face epoch gone investors, including developing a 60-second, to-the-point, verbal pitch for your business. Tips on finding investors and a resources section given the book.

I must admit that several epoch as I was reading, I would ask myself, Do I essentially need this much situation plan? This is not a fill-in-the-blanks-and-print-it-out situation scheme solution. But next I realizedif Im great more or less succeeding, next I attain need to know as much as viable more or less my situation going on front. before Ive started spending money. before I put myself on the pedigree out in the market.

By the way, I did make it through the combined book. And I acknowledged that Mike delivers what he promises on the title page: he teaches you how to speedily store up evidence, construct a clash for your business, and write a readable scheme that attracts investors and makes your situation the most appealing investment choice. Even if you already own other situation planning resources, I deeply recommend situation scheme Secrets Revealed